Ski season is finally back. After not just one but two disappointing winters in the Alps due to Covid-19—ski resorts were forced to close in 2020 and impose restrictions in 2021—luxury hotels are rolling out the red carpet for guests’ long-awaited return. “There’s a real sense of excitement to get back to normal, post-pandemic,” says Damien Bastiat, managing director of Almae Collection, who has also noticed a shift in client demands as a result of Covid-19.
“Larger groups and multigenerational families are looking to travel together again; some guests are looking for truly unique experiences and adventures, while others are seeking out alternative ski resorts to feel like they have discovered somewhere different,” he adds. Almae’s latest opening, Armancette, offers exactly that: Set in a former bakery in the quaint French town of Saint-Nicolas-de-Veroce, the hotel’s appeal lies in its peaceful and distinctly unglitzy location—although guests can enjoy plenty of action, with Megève just a 25-minute ski ride away. Read more…
